Once you’ve read the book, please let me know how, like my own experience, it’s changed some of your thinking.Have you or your colleagues ever worked hard on something, only to find out you were focusing on the wrong problem entirely? Most people have. Read it if you're open and willing to consider new ideas that help one challenge the status quo. I recommend this book to all healthcare leaders - both those with and without a stethoscope. I came away with a much better sense of the mergers, acquisitions and partnerships in the healthcare industry. Neuwirth offers some great insights into evolving patterns in the healthcare delivery landscape. If that means gaining some knowledge about different subjects like marketing, finance, macro-economics - well, so be it! We have the responsibility and privilege of caring for people that need our help to lead a healthy life. The more aware we are of the changes, the better equipped we will be able to help our patients get the care they need. These new healthcare delivery companies seem much more focused on their patients’ consumer experience than legacy organizations.Īs a physician who wants to continue helping patients, I feel responsible to keep myself educated on the micro- and macro- changes in the healthcare field. Without a doubt, patient expectations and decision making are being influenced by their other consumer experiences as well as the abundance of new entrants to healthcare. What I know for sure is that although our patients’ medical conditions are the same, their expectations on how they receive healthcare is changing. I haven't made up my mind on which word I like better: consumer vs. Then there's a discussion about consumerism in healthcare. These should be relevant to any clinician or administrator in healthcare today. Marketing seems like a new subject for physicians but the more I read about it, the more it comes across as a combination of listening, empathy, respect, communication skills, and applied behavioral change science. This point is made clear through the stories and examples provided in this book. Whether you choose to use the Reframe roadmap or another approach, I’m sure you’ll agree that if we want to see meaningful change, we'll have to challenge the thinking that brought us where we are. I quite enjoyed these sections of the book, because isn't that what reframing is all about? Observe, learn and apply ideas from the world around you, not just within your own industry. Neuwirth has used illustrative stories and case studies from within and outside the healthcare industry, to explain the milestones required. A map that we can refer to, when we question our questions.ĭr. A roadmap to make sure we're on the patient or customer-oriented track. Neuwirth outlines serve as "nudge" tools or guideposts along the way.
In my opinion, the components of the road map that Dr. We need to examine if we're trying to solve problems that truly matter to our patients or if we’re largely occupied with our own internal problems. What we need to do is take a different tack in our strategic & tactical thinking. Over time, one can’t help but wonder if we're headed in the right direction. Leadership has moved on to other initiatives and we move on to other meetings… with the same set of unsolved problems. When we don’t achieve the desired result, we question if we've picked the right program or solution. Ooh! The shiny new innovative program that will solve all our problems in one go! Seen one of those? But somewhere along the road, we digress. We all want to do something to help our patients and begin with tons of enthusiasm. Care navigation efforts applied, after hundreds of (awake) meeting hours, don't seem to meet expectations.
Care coordination initiatives that start off as a "patient centric" evolve into something completely different. The main thesis of the book is the solution he proposes: the ‘Reframe Roadmap’ and ‘Marketing Mindset’.Īs a physician, I've been a witness to many well intentioned efforts that don't lead to the desired outcomes. Neuwirth begins by summarizing the current state of healthcare and the dire need to change it. Happy to report that I wasn’t disappointed.ĭr. I'm always game for books that help me grow and challenge my thinking. When I heard he'd written a book based on his own experiences and observations, it was hard to resist. Zeev Neuwirth’s book, Reframing Healthcare, because I really liked the discussions on his podcast, ‘Creating a New Healthcare’.
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